One thing is for certain: you need traffic (people) coming to your site in order to grow revenue or downloads. I would like to share two simple, successful methods to bring people to your internet site.

What I’m writing to share is not a little magic wand that’s going to zap your site and people will suddenly emerge. No, these actions are straightforward and will assist you to get a quick start with your  site promotion.

Step 1

Optimize your web site for the search engines

Use words on your web site pages that are relevant to what kind of music you sell. If you’re a hip hop or rap group, make certain your page headers have hip hop and rap group written in the meta tags.

This will let the search engines like Google, Bing, AOL,Yahoo and plenty of others be aware of where you are by filing your url or web page address. Also it sends meta crawlers called spiders or bots to search and identify what you’re selling and writing about.

Step 2

Submit your web site address along with a brief depiction of your web site to as many related web directories as you can. Many marketers use this strategy as a link construction tool.

While it is true that it builds links, I think it’s most essential job is boosting your meta tags and key phrases on your music web site.

In others words by sending your website link to music directories (if you have a music web site) google and other search engines grants you authority for the reason that you are linked to other music related internet sites and their directory of your link matches the meta tags and keywords used on your website.

When you get your content web pages established to the keywords you’re marketing, replicate step two frequently to skyrocket rocket your page rank.

In this way you will get highly targeted people to visit your music web site.

Article Source: ArticleSnatch Free Article Directory

A major label record deal – The dream that millions of musicians chase every day, praying for the moment when a major label exec will come and sweep them from the bottom and launch them into stardom. The sad and harsh reality is that only a small percentage (and I mean VERY small) will get signed to a major label deal.

Not only that, but out of that small percentage, an even SMALLER percentage go on to becoming a superstar. I hate to say it, but it’s reality – a reality that many musicians just don’t understand or grasp, unfortunately. BUT – This doesn’t mean you should give up your music career. In fact, that would be foolish of you. Why? Because you can make it on your own!

When I say making it “on your own”, I’m talking about going the independent route with your music. With the digital age we live in, getting your music distributed digitally across the internet has become easier than ever, not to mention cost effective. Think about it – Would a record label give you a considerable advantage with promotion and marketing on a massive scale? Absolutely.

However, after all of the expenses you have to recoup, how much money do you think you would see from your album sales? Either very little or absolutely nothing. As an independent artist selling your own music and representing yourself, after a few minor expenses, you earn 100% of your album sales.

And you don’t have to worry about selling thousands of copies to “break even” or worry about recouping costs. In fact, you could sell 10,000 copies of an album and probably come out better than the other guy on a major label who just sold 500,000.

I think you already know where I’m heading with this, but I’m going to give you 3 quick reasons on why I think independent is the way to go:

1) You are your own boss

I think this is truly one of the most important things when it comes to your music. You don’t have to create the music labels force you to create. You get to build your brand the way that YOU want to. When it comes to your music and your marketing approach, you only need to answer to yourself.

2) You can make more money distributing music yourself

Like I said above – one of the greatest advantages of being signed on a major label is getting exposure on a massive scale, but that doesn’t always translate to more money in your pocket. By being an independent artist, you make 100% of what you sell (minus any small expenses that you put in).

Nowadays, record labels are doing more “360 deals”, which means rather than just taking money from album sales, they are taking percentages of your live shows, merchandise, ringtones and more! By doing everything yourself, while not the easiest path traveled, you can put a lot more money in your pocket.

3) You can act fast on any level

Major labels can’t adjust to change as quick as an indie label or indie artist. They have to go through various people and contracts in order to for certain changes to take effect. As an independent artist, you can adjust to changes quickly, which works to your advantage. This not only saves you time and hassle, but also saves you some extra coin in the long run.

Remember this: Having those dreams of becoming a superstar isn’t something you should quit thinking about. You CAN become a superstar – it doesn’t take a major label to make it happen. There are so many artists out there who started out independently and grew to become some of the biggest acts in the world.

And if you ever come to a point someday where you are one of those few who get offered a major label deal, your success as an independent act will help you negotiate a better deal, if you so decide to take it (although some acts realize that they don’t need any major label deal or label backing once they reach a certain level of success).

This is the age of the independent artist. There is no substitute for hard work. Put in the work and you WILL see results!

To learn more about the music business and get more tips on the music industry, visit MusicBizResource.com.

Article Source: ArticleDashboard.com

There are new and very ambitious music promotion companies available now to aspiring music talent nationally. Music talent looking for A&R contacts and music industry connections can find companies in the business of scouting music talent for Record Labels, Music Publishers and TV & Movie Music Supervisors. Music promotion daily gravitates further away from tradition creating ever closer ties to the internet and especially internet marketing!

Many times the groups with the most music talent are discovered in due course and get the recognition they deserve in a fairly straightforward manner, other groups do not. Many need some kind of representation, preferably fairly aggressive, to help with music promotion, with the right A&R connections, if they wish to be “discovered” for their music talent.

The most successful of these music promotion companies use the internet for much of their music promotion. Taking advantage of the internet allows these companies to rapidly disseminate information about the musicians, speed communications for getting them gigs, provide samples of their work, and so on.

We often use the word “discovered” when speaking of music talent because some groups seem to bob to the surface of their own accord while others with apparently equal or even more talent flounder in gig limbo for an eternity awaiting their “break.” Of course some types of music talent is more commercial than others, some groups have a better look, a few stand out due to one individual in the group. Some have built in contacts. There are many variables.

Only a very few groups have the kind of internal drive which causes them to develop their musical ability in spite of all of the obstacles. However, more than a few have the music talent needed to be extremely successful in the music industry if they can simply get a break! The problem is, for these groups, “simply” is not always the correct word choice!

Most individuals have to work hard to be good at performing music and then associate themselves with other talented musicians in a group who have the same purpose, in order to even get started performing music publicly. This being done they must promote themselves or get promoted, develop and/or find the right A&R contacts and literally be “discovered” for their talent.

Further, when one is discovered as a music talent it does not mean this person is discovered for any and all music. A talented singer may have little or no aptitude for playing instruments. If one has a talent for a type of music which is played but nor very commercial, music talent may not pay very well!

The companies mentioned above can help evaluate music talent and point you in the right direction, and even help with promotion and with A&R contacts. It is a lot like getting promoted where you work, the harder you work at it, the luckier you get. However, with music promotion it is a good idea to know when to ask for some help.

About the Author: Gene Schwerman is founder and head marketing consultant for Truly Unique Website Design. Truly Unique works on websites of all varieties, such as A&R Unlimited. A and R Unlimited provides a variety of music promotions and other music A&R services.

Source: iSnare.com —   Permanent Link: http://www.isnare.com/?aid=535577&ca=Entertainment

Summer is prime time for large musical festivals. Every genre and crowd has their own music business in all major festivals. Between musicians, fans, and press the event can be a practical who is who of any given scene. Regardless of who is there the large volume of people make a music festival (or any show really) the perfect opportunity to spread the word about your own music business.

I know that we all have been at a show or festival and been handed a flyer to another show. I typically find this action annoying, but that is because the presentation of the person handing out the flyer. They act as if they are handing out a sample of toothpaste on the street during lunch hour. If you are passing out flyers or demos you need to impress the people in the ten seconds you have their attention.

You become a living television commercial in these situations. You need to grab and hold attention while inspiring your audience to check out your music biz or show. Exude genuine enthusiasm when you approach someone.

Sell yourself and your music to them. Do not act cool or disinterested. You obviously are interested since you are handing out flyers or CDs. Remember this is a commercial and you want the people to remember you.

A good example of memorable grassroots promotion comes from Anton Newcombe of the Brian Jonestown Massacre. In the documentary DiG! Anton is shown outside a CMJ music business showcase wearing roller blades, all white, alien goggle glasses, and a fur cap passing out free LPs for industry people to listen to. This presentation will definitely be remembered.

Of course this technique may be a bit over the top for most and pulling off something so dramatic will definitely come off as forced. This style worked for Anton because it matched his personality. Your personality and that of your music must come through just like Anton did at CMJ.

When handing out your bands materials always be sure to look the person in the eye and make sure you have their full attention. You need to lock on and make that connection and sometimes eye contact may be enough to reach someone.

When advertising you will be seen by many but the percentage of people who actually invest time in whatever you are handing out will be small regardless of how well you present yourself.

The point is to be seen by as many people as possible in hopes of sticking with a few observers. Do not be afraid to put yourself and do not be turned off by a low success rate. Getting even one person interested is worth the effort.

Greg Joes – We provide marketing and promotional services to clients seeking exposure in the music business. We provide Independent Artist and labels with the means to service their records to industry insiders and potential new fans.

Article Source: Music Business – Cash in on the Big Show

Congratulations! Your debut CD is now recorded, replicated, packaged, and ready for market. It’s an amazing feeling to see the fruit of your labor in front of you, nicely packaged as a CD that’s ready to be sold alongside the big wigs in the industry. One small problem: you don’t have the backing and capital that the big wigs do to promote your CD… and you just know your CD can be a huge success in the market.

Promoting a CD can seem like a daunting task at first, especially if you haven’t done anything like this before. Here are a few tips and ideas on how you can get started promoting, and selling your music CD.

1. First, you should plan a launch party.

Tell all your friends and fans when the CD is going to launch, and generate some buzz. Let local papers and shops know as well, and have them help you spread the word.

2. Network – tell everyone you know about your new CD.

Ransack that mental rolodex of yours, and hit everyone you know, and tell them to do the same. Believe it or not, this is probably your best resource!

3. Have a website before your CD launches, and use it to promote your CD.

Set up a page on myspace and other similar sites that allow navigators to sample your new tracks.

4. Look into setting up an email list for your fans.

Before the CD launches, send out an email letting everyone know. It’s cheap, it’s easy and it’s a fast way to get the word out about this and other upcoming events.

5. Write a press release and put it on your website.

You can find lots of examples and instructions of how to do this online.

6. Contact the music reporter(s) at your local newspaper(s).

Don’t leave out the smaller papers – sometimes they are the heart and soul of the local music scene.

6. Offer a free copy of your CD to local radio stations.

Remember the school stations – they frequently tend to favor local artists. If they play it, it could pay off quite well for you.

7. Approach internet radio stations, and offer them the rights to play your CD for free.

Every time they play a track, you receive free advertising.

8. Call DJ’s and DJ companies and offer a free copy.

If they play your CD, that’s more free advertising.

9. Get a barcode for your CD.

This can help encourage retailers to sell your CD.

10. Get your CD sold at online distributers,

such as cdbaby.com or amazon.com

11. Sell merchandise with your name or the band’s name on it.

This is not only a little extra revenue – it’s great advertising.

12. Find out if there is a music show on your local TV stations,

and see if you can be featured.

13. Cross-promotional deals

Talk to another similar band, and work out a cross-promotional deal. ie. They promote your CD at their shows, and you promote their CD at your show. Or even better…

14. Work out cross-promotional deal with several bands.

Each band contributes a track or two to a sampler CD. Then each band gives away the sampler CD as a “bonus” with every CD they sell of their own.

15. Naturally, you should promote your CD at every show you play

There are lots of things you can do to realize your dream faster. These are some simple ideas on how you can begin to promote your CD, and get the word out to your future fans. Good luck!

Author Bio: Rashi Singh is with Duplium Corporation, a CD Duplication company based in Dallas and Toronto. Duplium provides top quality CD and DVD Replication, customized printing and packaging, and full-scale fulfillment solutions. Visit www.duplium.com for more information or to receive a quote.

Article Source: http://www.ArticleGeek.com – Free Website Content

If you want to get gigs, then you are going to have to do some schmoozing with club owners, bar owners and people of that nature. This means you are going to have to appear as professional and convincing as possible. You are going to have to come prepared with all the gear you need to successfully market yourself so you can book gigs and get paid.

First impressions are the most important thing in this biz. If you want to book gigs then you need to bring the following things with you to a meeting: a resume, a demo, a business card (with a link to your site), a poster or flyer, price and a confidant attitude. And most importantly, dress for success. You don’t have to wear a tux, just look presentable. You might even want to bring your instruments in case they want a short live audition, you never know.

Hopefully you will get the gig and it will end right there but you may not get hired right away. If this is you then you need to have a little persistence. Stop in every week or so and see if they have anything for you. Ask them if anyone has canceled and if there is a spot that needs to be filled. But beware, there is a fine line between persistence and stalking so be careful you are not doing the latter. Remember, the squeaky wheel gets the grease.

There are other places to play besides bars and clubs. Get creative! What about coffee shops, music stores, high school dances, book stores, restaurants, parks, festivals, fairs, or private parties? The same rules apply when meeting with the people that are related to these events and places. If you can’t find gigs at these places, ask them to refer you to someplace you can book gigs. If you present yourself professionally then they will respect you, even if they don’t have a spot for you.

One thing you can try to do is convince the owners or whoever you are meeting with that you can draw a crowd. Don’t promise this if you can’t make it happen. And if you promise this, then you need to make it happen. I am sure you have friends, family, acquaintances and co-workers that you can convince to come see you. It is even better if you have a solid group of fans going that will show up as well.

All of these tips will help you get gigs. Market yourself because no one else is going to do it. Remember, you can be your best asset or your worst enemy. Don’t go to a meeting unprepared and don’t stalk the people you have meeting with. If you want to get gigs then presenting yourself as a professional, top quality musician the eventually people will be knocking at your door for a change.

Author Bio: The former owner of an independent record label, current owner of Platinum Millennium publishing & national music industry seminar speaker/panelist. He’s also the author & creator of 40+ best-selling music business books, reports, courses, audio products & more “How to” resources, that helped 1000s of people like you to success. Go to GiggingforDollars.com for more info.

Article Source: http://www.ArticleGeek.com – Free Website Content

The principles of marketing a band and getting to the point of making actual money from shows don’t really differ that much from running a business. Just so happens that this business is music.

An old saying goes something like “build it and they will come”. You can tell it’s an old saying because in today’s world it should read “build it, MARKET IT… and they will come.” Don’t believe me? How many super talented people have you come across that made incredible music in their basement that never made it out of their house.

It’s like they’re waiting for somebody to knock on their door and say “I was just passing through the neighborhood with a briefcase full of money and wanted to see if you have a great song available”. It’s not going to happen. However there are things you can do to get your music/band marketed and we will be discussing this in the following article.

Let’s first establish what we’re looking to do. We need to promote the band while at the same time making some money or at least not losing too much on the marketing costs, all this while making sure that our efforts will be rewarded in spades if done right.

Traditional Marketing

Under this “umbrella” we have stuff like t-shirts, buttons, stickers and any other solid tangible good that represents the band/artist. Obviously CDs enter the picture and so do DVDs. With the advent of Zazzle and other similar services you can sell your merchandise without ever seeing it or stocking it. You simply create your design online and when it sells they will print your design onto the shirt and ship it out. The quality is very good, but as with anything that helps make your life a bit easier, it takes from your profits.

These things earn you back money while promoting your music/band. After all, some guy dressed with your t-shirt is like having a walking billboard. Try to keep in mind these simple rules as you design your products:

1. Easy to read, clear and relatively big logo. If you’re a fan of twisted letters and squiggly lines you would do well to stay away from that. It doesn’t mean that your design has to be bland and boring, but stay away from stuff that you need to spend time and effort to discern. If you’ve ever seen a shirt for a black metal band you’ll know what I’m talking about. You want people to be able to read your name fast and easy. Same goes for logos. McDonalds has the yellow arches. Adidas, Nike and Mercedes are well known for their logos. Notice the logos are based on simple forms/graphics.

2. Put your contact info on just about anything. The more contact details the better. A phone number is really great and so is an e-mail address. I know some things, like t-shirts for example, do not lend themselves easily to this end, but there’s no reason in the world why the webpage cannot be present on absolutely everything.

3. Entice people to give you their e-mail address in any way shape or form possible so that you can start to build your e-mail list.

Non-Traditional

Here are some ideas for non-traditional marketing that will give you the most bang for your buck.

1. Postcards. Before you run out and do these yourself try and see if you can get a sponsorship to pay for the cards. Here’s how it works: Find a business that is somehow tied into the scene you’re trying to reach. If, for example, you’re a rock band and even pop, a tattoo parlor or a trendy clothing shop might do the trick. You can get 5 thousand cards made for about 200 bucks. Pitch the idea as 5 thousand cards distributed as promo at your show for $200, with your band on one side and their business on the other. Don’t say stuff like you’re offering the back of the card, because in all reality the card has NO back, it has two faces. They get 5,000 cards printed and distributed to people that are in their market and you get your card FREE! Works out for everybody.

2. If you know other gigging bands or artists putting out albums then work together and place small footers on each other’s posters. Your poster will feature a small footer with gigs/releases of five other artists let’s say… Each of those artists will in turn feature a small footer of your release/gig on their poster. You reach 5 times more people on average without any extra expense.

3. Sponsorships may be a bit hard to come by until you get a footing in your market. Sponsors look for bands/artists with a following. However, if you’ve started to build a following then you can definitely try to approach companies for a sponsorship. Offer space on all your promotional materials as well as advertising for the sponsor at your gigs.

Hopefully this has given you ideas about how to market your band. Remember that persistence pays off, so get to it.

About the Author: With experience from playing in bands to producing alternative rock music and managing artists, Stan Oldman has always been thoroughly involved in the music business. His current band can be seen at REDiCLAN.com

Source: www.isnare.com

Now, that you are familiar and likely connected with online music sales sites, such as CD Baby, or combination online/offline retail sites, such as The Orchard, you are probably comfortable in having your music distribution and sales fairly covered.

But, what if you could get even more music sales, and even more profitable income?

I’m speaking of consigning your product to retail stores, but, with one exception…consigning your product nationally, or even internationally.

For all concerned, “consignment” means placing your music in retail stores on a trial basis, then collecting payments when it sells, with the retailer keeping a portion of your sale.

You see, as consignment goes, most musicians who consign their music to retailers, usually limit their consignment territory to only local retailers, or on a regional level at most. Their reasoning is that any larger area will be too difficult to manage.

But, that is simply not so, and they are losing a fantastic amount of money by limiting themselves to their local regions.

So, I am going to show you how you can easily consign your music to retailers and be able to collect payments for sales every thirty days (or so) via a “step-by-step” process.

It is important to note that the consignment process will be most successful if you are already receiving some degree of promotion and publicity results, such as radio airplay, press coverage, video airplay or through your music being played in nightclubs via record pools, of which I have addressed in a previous article.

Otherwise, you may find your ability to move your product from retailers’ shelves almost as difficult as if you did not have product on them. And, if you do not have some degree of promotion or publicity, whether you have hired such a service, or you choose to conduct it yourself, practically, the only way that you will experience sales is purely by retail customers’ accidental discoveries of your music.

So, ready?

1. Concentrating on retailers (both major chains and independents) in areas where you are getting radio airplay, video airplay, press coverage or any other form of promotion or publicity, contact retailers in these areas who your distributors may not service.

2. You may prefer to visit local retailers in person, introduce yourself and make them a consignment offer, such as the amount that you will need from each unit sale, etc., and how often you will need to collect payment for any sales (usually every thirty days is the normal time frame). Retailers will also expect you to make a written agreement available to them that spells out the terms of the consignment.

3. As for retailers outside of your local area where you are already getting promotion or publicity, you can simply contact them via telephone and relay the same information that you do with local retailers in person.

In both cases, you should direct them to your website, whereby hopefully, you have your music streaming for them to listen, as well as have a bio and other important information regarding you and your project.

4. Once you have uploaded your customized consignment form to your website, your retail accounts can then simply download it from your site, or you can fax a copy to them if they prefer.

Include discounts for retailers within this 1-page form – these are designed to dramatically reduce the number of returns that are a commonality with retail consignment and distribution. The less returns, the more money you make (and keep).

Also, limit the number of units to five (5) at any given time. This is to ensure that there are just enough copies that should sell with no problem within a 30-day period, especially, if you already have promotion and publicity occurring in the retailer’s area. This limit also ensures that you have enough product to reasonably service enough retailers.

Also, with this limit, re-orders are more likely to occur before the end of your 30-day periods. This type of retail activity looks really great to traditional distributors who, after seeing your product’s retail track record, may contact you to inquire about carrying your product.

This will give you stronger bargaining power with them, as well as wider distribution, than if you did not have retail product available and moving.

And, even if distributors do not call, this will allow you to approach them with an attractive sales history and track record.

Also, be sure to provide local retailers with two copies of the consignment form to sign (carbon paper between two original copies still works) so that both you and the retailer have copies.

5. As for retailers outside your area, or local retailers that prefer to use the online consignment form, be sure that they download, sign and either fax or mail the form to you *BEFORE* you send them product.

This creates an initial record and verification of a purchase request. You then, in turn, sign the form then return a copy to the retailer along with his order.

6. When sending retailers product, be sure to *ALWAYS* send your product via some shipping/tracking method.

I would, personally, use the Certified/Return receipt service with the U. S. postal service, and I believe that the U. S. postal service also now has tracking for 2nd Day Air/Priority mailings as well.

These particular services are probably the least expensive services on the market, but they will ensure that your product doesn’t get lost or stolen en route to the retailer.

They also ensure a record of the retailer having received your product for those few unscrupulous retailers that may not wish to pay for your product if they received it by first class mail, but would sell it and keep its profits.

7. At 30-day intervals, contact your retailers, whether in person or via telephone, to inquire of any sales that have occurred. While you can pick up payments locally, you should have distant retailers forward you a check for payment that corresponds with the number of unit sales.

You could also have them pay you online via a credit card through PayPal, or another such online service. This would eliminate lost/stolen checks through the mail, while guaranteeing your payment quicker.

8. If, for example, within a 30-day period, you have three sales, with two unsold units with a retailer, you have the choice of either waiting for the remaining two units to sell prior to forwarding more product to the retailer, or you can offer to forward three more units to the retailer. However, it is probably best to wait until the two remaining units sell.

9. In either above case, once all five units have sold at any given retailer, begin the complete process over, starting with the retailer signing or faxing another copy of the consignment form in order to ensure accurate sales records and sales continuity for your project.

Note: Should your project begin to experience a large sales volume, you may wish to hire someone, i.e., a student or intern, to work this aspect of your project, and whom you can pay a commission for each sale.

This will eliminate your need to pay hourly wages or salaries, and will further save you money.

Kenny Love is president of MuBiz.com, a radio promotion and publicity service that also provides business and career services to musicians.

When it comes to promoting their new music releases, I have found that most musicians only consider radio as the vehicle for exposing their music to the public.

Rarely do they consider publicity, in the form of print media, i.e., music magazines, weekly arts and entertainment publications and newspapers as support tools to help support their radio airplay.

But, even rarer, is their consideration of the importance of having videos for their singles. A video of your single, which was once considered an optional luxury, is now a standard, vital and necessary tool if you are going to compete with fellow independent recording artists for media and consumer attention.

And, a video is even more important if you are going to compete with major label artists. In fact, since having a video for your single, particularly, your very first single from a new release, is so vitally important, why would you even release a recording without one in today’s music climate?

To me, that is like a soldier going to war with only a handgun while leaving his automatic weapon behind in his barracks.

But, perhaps, in your mind, you believe that it is still very expensive to produce videos for your singles. Even more, while you are likely an expert on producing music, you probably feel like an amateur when it comes to video production. However, that need not be the case any longer.

So, I am going to show you a no-brainer approach to easily getting a video produced for, at least, your first single from your new release, if not all of your singles.

Steps to Getting Your Video Singles Produced Cheaply

1. After you have your mastered soundtrack, and have selected your first single, you should then contact an area college, university or art institute.

2. Tell the school’s administration department that you need to get in touch with its “broadcast journalism” department.

3. When you reach the broadcast journalism department, ask to speak to an “advisor” or “department head.”

4. Tell the advisor or department head that you are an artist interested in getting a music video produced, and that you would like to be put in touch with either a senior student or graduate student who is majoring in broadcast journalism with, perhaps, a concentration on “production” or “direction.”

You may also want to stress your preference for a student who has experience with having produced music videos already. Depending on the size of the school, there will likely be several highly qualified student candidates.

In most cases, you will find video producers or directors who will want to work from a script, which includes a story line, for your video single.

5. As for the low cost of getting broadcast journalism students to produce your video, in quite a few cases, these particular students are already in need of videos for their class projects, and yours just may be the one that will pique their interest. This is a no-cost method, and you will often need to arrange this setup one semester in advance.

In other cases, students may either own their film equipment, or be able to borrow school equipment for production. And, in this case, there may be nominal charges, however, these charges will be very affordable.

The best thing about this particular scenario is that, while you will get the best production knowledge from the student, as well as your video produced with the latest technology, you cannot be charged commercial rates, such as if you used a videographer or related service that officially operated in a commercial status.

But, perhaps, the best thing about this avenue to take for producing your video singles is that, not only will you be able to bring your marketing and artist status up a notch by having a video, you will now also have another product that can be used two-fold:

1. For further promotion of your single

2. Able to sell another product on online music sales sites as well as in retail outlets.

In some cases, you may also wish to offer it as a package deal with your CD. Additionally, why not go a step farther by incorporating it within your CD, placing it on DVD, as well as making it available on video cassette for retailers and consumer?

Note: Depending on the extensiveness of your production, most videos can be produced and edited within two weeks, if not sooner.

Kenny Love is president of MuBiz.com, a radio promotion and media publicity firm that also provides business and career services to musicians.