By Kenny Love
When it comes to promoting their new music releases, I have found that most musicians only consider radio as the vehicle for exposing their music to the public.
Rarely do they consider publicity, in the form of print media, i.e., music magazines, weekly arts and entertainment publications and newspapers as support tools to help support their radio airplay.
But, even rarer, is their consideration of the importance of having videos for their singles. A video of your single, which was once considered an optional luxury, is now a standard, vital and necessary tool if you are going to compete with fellow independent recording artists for media and consumer attention.
And, a video is even more important if you are going to compete with major label artists. In fact, since having a video for your single, particularly, your very first single from a new release, is so vitally important, why would you even release a recording without one in today’s music climate? Read more »
Following is a list of alternative sources that may be interested in carrying your music for sale for their particular clients and customers, if only they were aware of your music.
Most of the clients and customers are already “captive” audiences who are waiting on a product or service, so why not promote (and sell) to them as they wait?
Additionally, if these sources have their own in-house music system (which many do), you should also speak with them regarding adding your music to their own in-house “playlist.”
I have also suggested genres that I feel will lend themselves best to the particular businesses below, however, it will also depend on the businesses’ own personal tastes as well.
1. Music retail stores (Any)
2. Bookstores (Mostly soft, Jazz, New Age, but depends on store)
3. Flower shops (soft Folk, New Age, Jazz)
4. Boot stores (Country, Americana)
5. Western wear (Country, Americana)
6. Restaurants (Any, but depends on restaurant)
7. Church stores (Gospel, Christian)
8. Christian bookstores (Gospel, Christian)
9. Doctors’ offices (Soft Rock, Pop Rock, New Age, Jazz)
10. Convenience stores (Any)
11. Airport gift shops (Any)
12. Bus station gift shops (Any)
13. Train station gift shops (Any)
14. Electronics stores (Any)
15. Office supplies (Any)
16. Corporate/company cafeterias (Jazz, New Age, Soft Rock)
17. Jewelry stores (Soft Rock, Jazz, New Age)
18. Barber shops (Any)
19. Beauty shops (Any)
20. Nail salons (Any) Read more »
