5 Steps To Book Your Band
by Gareth Bird
Knowing how to get your band on at venues is vital if you’re going to get your band heard and seriously market your music. But how do you go about getting someone to book your band when you don’t know where to start?
Here are 5 key tips that will show you how to get gigs. I’ve used them all personally as have other bands and musicians I’ve helped. All five have been repeatedly proven to succeed. They can help you become that most indispensable of musicians – the gig-getter.
1. AGREE ON YOUR GOALS.
Targeting yourself with the ideal number of gigs a month the band would be happy with will keep you focussed and motivated on getting venues to book your band. Agree the minimum price you’ll charge venues.
Consider building a track record by offering “Trial Price” first gigs on the understanding they will be revised (upwards) for further bookings.
2. UNDERSTAND EXACTLY WHAT YOU OFFER.
Find out about your local competition. Research other band’s websites. Go and watch these bands and see how they differ from you. Ask friends for an honest appraisal of your best and worst aspects.
Force yourself to answer the question:
“What’s different/unique about our band?”
3. DON’T CREATE A DEMO OF COMPLETE SONGS.
Make a 5 minute medley of snatches of numbers which best showcase all your strengths.
The demo should sell itself even before it’s been listened to. Include some statement about the covers you play or your genre, a picture of the band, your phone numbers/email address and any testimonials on the CD itself.
4. DRAW UP A LARGE LIST OF TARGET VENUES.
The more venues you approach about gigs, the less important each one will seem and so the less stress you’ll feel when you talk to any one in particular. Getting venues to book your band is a numbers game and the more targets you have the more bull’s eyes you’ll hit.
5. SET A TARGET NUMBER OF VENUES TO CALL EACH WEEK.
Before and during the phone call Concentrate on what you can do for the venue – not what it can do for you. Keep your focus on how having your band on could encourage people to go to their venue and boost their takings.
The more you practise marketing your band to venues, the more gigs you’ll get and the more you’ll get your band heard.
It may take you 20 “Thanks but no thanks” before you get a booking. But with determination you’ll soon have all the work you can handle as well as a growing reputation as an indispensable gig-getting musician.
Gareth Bird is an active semi-pro musician who gigs regularly at venues like the Hard Rock Café and writes for the music press about getting gigs. He has his own Sales & Marketing business advising a number of leading European companies and is the author of “Gig-Getter: How to get more gigs than you can play”.© Visit: Gig-Getter.co.uk.
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