How to Make $30,000 with Your Music Before Years End

By Kenny Love – continued from page 1

TEACHING

Right now, in your own area, there are innumerable people who would like to learn to play your instrument, or be able to sing half as well as you. So, why not teach them how to do so while earning a bit of income doing it as well?

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So, in our worst case scenario, let’s say you teach only one day each week, with only two students, at one hour each, while charging $10 per student, per lesson:

1 day X 2 students X $10.00 (per student) X 4 weeks = $80 per month

Our monthly sub-total is now $1,680

Note: If you decide to devote an entire day of the week to teaching, say 8 students/8 hours, your income increases to $80 per day/$320 per month.

You can also consider contacting area community colleges that will likely be receptive to your classes within their “Continuing Education” program, which can even pay a bit more money. And, if time allows, why not get the best of both worlds, so to speak, by teaching both independently, as well as within the college system?

Lead Generators:

  • Placing low-cost ads in your area weekly newspapers
  • Contacting high schools to post notices/fliers
  • Low-cost college newspaper ads
  • Low-cost college radio ads
  • News releases to area radio and print papers
  • Feature interviews on area radio and in newspapers
  • Your website with your class notices

Note: Provide your credentials to student prospects in the forms of a resume and/or portfolio.

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ONLINE SALES

Just a few noted sites include:

  • CD Baby ( http://www.cdbaby.com )
  • The Orchard ( http://www.theorchard.com )
  • Amazon.com ( http://www.amazon.com )
  • New Artist Direct ( http://www.newartistdirect.com )

With fairly decent online promotion, at the least, you ought to be able to realize an average of 3 sales per week from each of these sites. While all may not produce those 3 sales individually each week, some of them are likely to produce more than 3 sales, dependent upon your promotional efforts, of which should still average out to 3 sales each.

However and again, let’s review a worst case scenario:

4 sites X 3 sales each X $7.00 = $84 X 4 weeks = $336

Our monthly sub-total is now $2,016

Lead Generators:

  • Peripheral online sales from gig audiences
  • Low-cost ads in area weekly newspapers
  • Low-cost college newspaper ads
  • Low-cost college radio ads
  • Internet marketing and promotion on music message boards, music forums, and within discussion list signature files
  • News releases to area radio and print papers
  • Feature interviews on area radio and newspapers
  • Your website sales

WEDDINGS

Though weddings occur within every month of the year, the biggest and most traditional month for weddings is June. And, right now, in your own area, there are quite a few being planned for this summer. Weddings are one of the most lucrative income generators for musicians, because families generally are very liberal in spending on them, and go all out, so to speak, for this special day for their daughters.

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So, in our worst case scenario, let’s say you can get, at least, one wedding gig per month, at $1,000 per gig (more wedding gig opportunities are likely during summer months especially):

$1,000 X 9 months = $9,000

Our monthly sub-total is now $3,016

Lead Generators:

  • Caterers & Catering Services
  • Placing low-cost ads in your area weekly newspapers
  • Your website notices of your availability for weddings
  • Providing your business card to area upscale restaurants that cater wedding receptions and banquets
  • Your business card left with flower shops
  • Your business card left with jewelry stores
  • Your business card left with bridal shops
  • Your business card left with tuxedo shops
  • Your business card left with bridal services

Note: You should also provide your business card to wedding attendants who inquire about your services for upcoming functions that they may be hosting in the future.

More tips on next page …

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