Tag: broadcast journalism department

How to Make State-of-the-Art Video Singles Cheaply

By Kenny Love

When it comes to promoting their new music releases, I have found that most musicians only consider radio as the vehicle for exposing their music to the public.

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Rarely do they consider publicity, in the form of print media, i.e., music magazines, weekly arts and entertainment publications and newspapers as support tools to help support their radio airplay.

But, even rarer, is their consideration of the importance of having videos for their singles. A video of your single, which was once considered an optional luxury, is now a standard, vital and necessary tool if you are going to compete with fellow independent recording artists for media and consumer attention.

And, a video is even more important if you are going to compete with major label artists. In fact, since having a video for your single, particularly, your very first single from a new release, is so vitally important, why would you even release a recording without one in today’s music climate?Continue reading How to Make State-of-the-Art Video Singles Cheaply