Is the new model for success in the music business leading to artist burnout?
At least in for some artists, this may be the case. The money isn’t in the albums anymore, it’s in the performances and merchandise. Instead of going out on tour in support of a new album, artists are finding it necessary to always be in the public eye.
The strenuous nature of this type of exposure can lead to physical problems such as vocal nodes, hip surgeries, and cancelled tours due to exhaustion. In other words – artist burnout.
CD sales no longer are not what they used to be and many live shows are physically exhausting dance extravaganzas.
If artists burn out at an early stage in their careers, how will they continue to perform (and make a lucrative income) in their later years?
In an article on digitalmusicnews.com, Paul Resnikoff writes:
So what’s going on? Meat Loaf thinks this is what the modern music industry is doing to artists. Instead of embarking on grand tours to support lucrative album releases, the collapse of the recording is forcing artists to be ‘always on,’ constantly gigging, recording, and making appearances.
Add the intense demands of digital, and artists are frying themselves. “That’s the problem with a new artist,” Meat Loaf recently observed. “They don’t sell records like they used to.”
“So they’re forced to do a lot more than just tour. TV shows, interviews, all that talking and doing extra stuff between shows, that’s when you rupture your vocal cords. Overwork, over-tired and then bam.”
Toya Glasgow, an R&B-focused blogger, pointed to an appallingly overworked Rihanna. Back in 2011, the non-stop, never-take-a-break rush included a full tour and upcoming album. “Rihanna has been overworking herself like mad. She’s been touring excessively with not much of a gap in between so-called breaks. When she does get a day or two off, she uses it in the studio to finish recording her upcoming new album.”
“It just seems like she’s working herself into the ground just to meet the deadline… Is all this excessive workload causing Rihanna to become ill?”
And remember, these are the wealthiest, best-supported, most mainstream artists around. So what about everyone else? For developing and less-lucrative acts, touring now seems closer to a survival exercise than a good time. And part of the reason is that selling recordings (ie, pressed CDs) on tour is no longer a viable option. “That kept a tour going,” one source with experience in the van told us, while pointing to newfound pressure on less-lucrative items like specialty vinyl, hats, and yes, t-shirts.
Check out the original article for more on this topic.
By Cari Cole
Being a rockstar and having a music career in music is one of the most fulfilling and exciting lifestyles imaginable. But it’s not only reserved for those at the top.
You can master your own rockstar world with this quick and easy checklist I give all of my students. Rock on!
- Master Your Instrument/s(voice – and piano, guitar etc.)
- Impress yourself as if you were trying to impress your boss. Being a Rockstar is a job – treat it like one.
- Surround yourself with people better than you.
- Never think for a second that you can’t do it.
- Everything everybody says to you is advice– not gospel.
- Learn from the music you listen to and then take it one step further – rather than copy it.
- Never, never, ever burn bridges– There’s absolutely no reason to be vindictive or look down on anyone in the business – because hopefully you will have a long career and everyone’s working hard just like you.
- Make sure your whole camp is on board with your music and direction – There are plenty of people out there looking for great artists.
- Dress the part, act the part, live the part– because you are 24/7 marketing yourself – and there’s a lot of competition out there.
- It’s never about YOU – it’s always about THEM. Be interested in people – don’t blabber on about yourself. People do business with people they like.
- Despite popular opinion, those in the music industry that drink and do drugs are not nearly as respected as those that don’t.
Continue reading The Rockstar Checklist
By Gene Schwerman
There are new and very ambitious music promotion companies available now to aspiring music talent nationally. Music talent looking for A&R contacts and music industry connections can find companies in the business of scouting music talent for Record Labels, Music Publishers and TV & Movie Music Supervisors. Music promotion daily gravitates further away from tradition creating ever closer ties to the internet and especially internet marketing!
Many times the groups with the most music talent are discovered in due course and get the recognition they deserve in a fairly straightforward manner, other groups do not. Many need some kind of representation, preferably fairly aggressive, to help with music promotion, with the right A&R connections, if they wish to be “discovered” for their music talent.
The most successful of these music promotion companies use the internet for much of their music promotion. Taking advantage of the internet allows these companies to rapidly disseminate information about the musicians, speed communications for getting them gigs, provide samples of their work, and so on.Continue reading Aspiring Music Talent Needs the Right Music Promotion and the Correct A&R Contacts
It’s not easy to get gigs singing on sessions or demos. You can’t just send out a resume and expect to get an interview and a job. You need to be methodical and treat the job hunt as a business, because that’s what it is.
Tom Gauger in a post on Singeruniverse.com has more to say:
As a singer, trying to break into the music industry, even as a session singer with no real aspiration of signing an artist deal, it can be tough – But it is doable and with real talent and drive you can make it. One of the most appealing aspects to session singers is that it does in fact take talent if you’re in it for the long haul, making it feasible to break into the market.Continue reading How to Get Started As a Session-Demo Singer